Archive Page: The Voices Project has ended. This page is being retained as a historical record of the research conducted by this project. It is no longer being updated since 2014.
Voices for Innovation

Voices for Innovation

The Project

Download the VOICES brochureand the VOICES leaflet

The VOICES consultation process gathered opinions and ideas about urban waste from citizens across the EU. It used science centres and museums as powerful spaces for public engagement. The results were fed back to policymakers in order to influence the direction of EU research policy.

VOICES answers the Science in Society 2013.1.2.1-1 call on citizen participation in science and technology policy.


At the heart of the VOICES project is the idea of Responsible Research and Innovation (RRI). This means that while designing the research and innovation process, we have to consider ethical aspects and the needs of citizens. Research should be ready to adjust its shape to ensure it fits society's requirements.

How can I use VOICES?

The results of the VOICES consultation directly affected the European Commission's Horizon 2020 calls for research funding. As such, VOICES is a model for incorporating citizens' voices into RRI. But the project outcomes can also be used by other stakeholders on a local and national, as well as European level, for example:

VOICES in numbers

VOICES methodology

VOICES consulted citizens using a renowned method - focus groups - in a unique way:

The VOICES focus groups lasted 3 hours, with 10 participants in each, and were led by trained moderators following a semi-structured script, completed by an introduction and evaluation. The four exercises consisted of: drawing household waste streams; identifying barriers and concerns related to waste management issues; elaborating solutions and ideas for achieving a "zero waste society"; and attributing priority to the group's ideas.

Find out more about the methodology

Find out more about the people involved

Key Findings

VOICES took as its subject matter the topic of urban waste as a resource, and the concept of a "zero waste society".

Fitting with the aims of RRI, key findings of the project can be grouped into two key categories.

  1. VOICES validates the EU's current priorities of research and policies on urban waste
    • Citizens want less packaging, and more efficient packaging materials. They want to see 100% biodegradable packaging, and plastics that can be fully recycled without loss of quality.
    • They want it to be easier to recycle and reuse products.
    • They want manufacturers to be regulated more heavily, taking responsibility for the lifespan and recycling of their products, and ending planned obsolescence.
    • More recycling points are needed at convenient locations.
    • They want incineration plants to be used as much as possible to produce heat and energy.
  2. VOICES also proposes new ways to strengthen current research
    • European citizens feel convenience in the household is crucial. This is a part of waste management often neglected by research. There is a clear need for devices to facilitate sorting and compacting in the home ("smart bins"), or technology which allows waste to be used as a resource in the household.
    • Citizens want to feel the benefit of waste separation. This can be done by making incentives, deposit systems and reward schemes more widespread.
    • Education and communication are crucial. Citizens are largely unaware of what happens to their waste, and would feel more engaged in the process if knowledge was more widespread.
    • Technology can be a motivation to recycle in itself. Citizens feel that systems using chips, electronic tags and apps can help to empower people in the recycling process.

See the full Project Outcomes here.

For press information, see here.